The LNO Framework for Marketing Directors: How To Avoid Doing a Good Job on Tasks Which Don’t Matter

The LNO Effectiveness Framework was created by Shreyas Doshi, previously a Product Manager at Stripe, Twitter, Google and Yahoo, as a way to “avoid the trap of doing a great job on all tasks”. Shreyas proposes splitting all tasks on your to-do list into three categories and then approaching tasks differently depending on their category. LNO Task Categories  Leverage Neutral Overhead Applying the Right…