👋 Hello. My name is Thomas, I’m obsessed with effective strategy.
I help growing companies focus their brand and marketing strategy with an evidence-based, pragmatic approach that cuts unnecessary complexity.
I’ve spent 18 years working across digital marketing and brand strategy with companies including Bentley, HSBC, Tesco, and Oxfam, and I’m currently Director of Strategy at Optix Solutions.
My approach: Data-driven decisions, clear frameworks, straight talking. I use AI to speed up research and analysis, which means leaner costs and faster turnarounds without compromising quality.
My qualifications: mMBA in Marketing (Marketing Week/Mark Ritson), Advanced Certificate in Effectiveness (IPA), FCIM (Fellow of the Chartered Institute of Marketing).
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Here are some nice things people have said about me
I worked with Thomas for over 5 years and would strongly recommend him to anyone looking strengthen their digital marketing team.
David Tapp, Digital Marketing Manager, Pro:Direct Sport
Thomas combines a pragmatic approach and eye for detail, whilst retaining an incredibly detailed insight into the technical specifics of digital marketing. Always on hand to offer support if you need it, he’s a thoroughly nice guy and a major asset to any project.
Dan White, Freelance Digital Marketing Consultant, Dan White Marketing
Thomas is truly remarkable.
Manley, CEO, Corigan.io
Thomas has a wealth of experience and his detailed approach allows him to focus in on the insights which will have the greatest impact. He knows how to turn these insights into a plan and how to make this a reality. He communicates well with others in order to get buy-in and to provide clarity in complex situations.
Alastair Banks, Co Founder, Optix Solutions
Thomas’ responsive approach combined with his extensive knowledge of digital search management and strategy development made him our ‘go to’ person for anything web related [at Shoosmiths]
Graeme Smillie, Associate Director – Head Of Creative Services, Smith & Williamson
Thomas has a no-nonsense approach to his work. I have worked with him both a colleague and as a client; should the opportunity arise, I would not hesitate to work with him again.
Christopher Dugdale, SEO Manager, Proton AG
Here are some recent posts I’ve written:
- Mastering Brand Positioning: Differentiation and Distinctiveness
- How Marketing Can Increase Revenue Without Driving Sales
- FOMO Vs FOMU: Why B2B Buyers May Prefer the Safe Choice
- SEO Cheat Sheet for Web Designers – for Wix
- Define effective digital marketing KPIs to achieve your goals – for Smart Insights
- Why Even Experienced SEOs Should Use Checklists – for Inked.