Hi. Thanks for coming to my PPC Workshop at our #LetsTalkDigital 2017 event, I hope you found it useful. Here is the presentation:
Here are the links from the Presentation:
Reach exactly the right audience
Facebook targeting options: https://en-gb.facebook.com/business/help/633474486707199
AdWords targeting options https://support.google.com/adwords/answer/1704368?hl=en-GB
Stop wasting 25% of your AdWords budget
Separate out your Keywords and Ads into thematic Ad Groups http://bit.ly/2j4UBFk
Add negative keywords http://bit.ly/2kjqkYo
Track what’s actually working
How to set up a Google Analytics Dashboard https://support.google.com/analytics/answer/1068218?hl=en
Free PPC (AdWords) E-commerce Overview Dashboard http://bit.ly/2kjcsts
Free PPC (AdWords) Conversion Overview Dashboard http://bit.ly/2kjj6jg
Get 40% more clicks on your Ads
Google mobile site testing tool https://testmysite.thinkwithgoogle.com/
Create a mobile search Campaign http://bit.ly/2jTa1kK
Get 10x more reach for your content
Boost Facebook content https://en-gb.facebook.com/business/help/547448218658012
Promote a tweet https://business.twitter.com/en/advertising.html
Boost LinkedIn content https://business.linkedin.com/marketing-solutions/native-advertising
Advertise on Instagram https://business.instagram.com/advertising
Need some help?
If you would like any further assistance or advice please email me on thomas [at] optixsolutions.co.uk