Hi. Thanks for coming to my PPC Workshop at our #LetsTalkDigital 2017 event, I hope you found it useful. Here is the presentation:

Here are the links from the Presentation:

Reach exactly the right audience

Facebook targeting options: https://en-gb.facebook.com/business/help/633474486707199

AdWords targeting options https://support.google.com/adwords/answer/1704368?hl=en-GB

Stop wasting 25% of your AdWords budget

Separate out your Keywords and Ads into thematic Ad Groups http://bit.ly/2j4UBFk

Add negative keywords http://bit.ly/2kjqkYo

Track what’s actually working

How to set up a Google Analytics Dashboard https://support.google.com/analytics/answer/1068218?hl=en

Free PPC (AdWords) E-commerce Overview Dashboard http://bit.ly/2kjcsts

Free PPC (AdWords) Conversion Overview Dashboard http://bit.ly/2kjj6jg

Get 40% more clicks on your Ads

Google mobile site testing tool https://testmysite.thinkwithgoogle.com/

Create a mobile search Campaign http://bit.ly/2jTa1kK

Get 10x more reach for your content

Boost Facebook content https://en-gb.facebook.com/business/help/547448218658012

Promote a tweet https://business.twitter.com/en/advertising.html

Boost LinkedIn content https://business.linkedin.com/marketing-solutions/native-advertising

Advertise on Instagram https://business.instagram.com/advertising

Need some help?

If you would like any further assistance or advice please email me on thomas [at] optixsolutions.co.uk